{"title":"Matcha \u0026 Hojicha","description":"","products":[{"product_id":"tenzo-ceremonial-matcha-400g","title":"Tenzo Ceremonial Matcha (400G)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eSmooth and refreshing, create a loyal customer base among tea-lovers and health-conscious consumers with this Tenzo organic ceremonial-grade matcha powder. Authentic first flush ceremonial matcha is made from ground tencha leaves that are hand-plucked off the top of a shade-grown green tea plant during Japan's first harvest, or ichibancha (translating to \"first tea\"), of the year. The most sought-after harvest, these young leaves are the highest quality, most nutrient-dense leaves, and typically contain 3 times more of the naturally-occurring L-theanine, an amino acid known for improving cognitive performance, than subsequent harvests. Vitally important to the matcha's taste, quality, and health benefits, the leaves are shade-grown for the last 20 days of their growing cycle to reduce the amount of direct sunlight on the plant. This process limits photosynthesis, thus boosting levels of chlorophyll, antioxidants, and L-theanine.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eOnce harvested, the tencha leaves are then steamed, de-veined, de-stemmed, dried, and stone ground into a powder, slowly, to preserve the tea's delicate yet complex taste. These artisanal growing, harvesting, and grinding methods all ensure you are getting the highest quality of authentic Japanese ceremonial matcha that has no resulting bitterness, graininess, or dullness in color. This matcha powder delivers a vibrant, emerald-green color and an umami-rich, vegetal flavor with bright, grassy notes, a delicate sweetness, and a smooth, buttery mouthfeel. Because of its higher levels of L-theanine, which is naturally sweet, this ceremonial matcha tea has a sweeter taste than culinary-grade matcha and is perfect for sipping.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Haute Coffee","offers":[{"title":"Default Title","offer_id":50841227788535,"sku":null,"price":86.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/5995\/4679\/files\/22140_400g_OriginalBlend_3DRender_V1_2048x2048_cabaa098-15f9-4b28-beae-21029ed5d30a.webp?v=1781019430"},{"product_id":"tenzo-hojicha-250g","title":"Tenzo Hojicha (250G)","description":"","brand":"Haute Coffee","offers":[{"title":"Default Title","offer_id":50841654722807,"sku":null,"price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/5995\/4679\/files\/Untitleddesign_9.png?v=1781025778"}],"url":"https:\/\/hautecoffeeusa.com\/collections\/matcha-hojicha.oembed","provider":"Haute Coffee ","version":"1.0","type":"link"}